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What is Digital Marketing?

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Digital marketing is quite simply a branch of marketing that uses digital channels such as the internet to reach the intended audience. Digital marketing is one of the best ways of marketing your business today and provides several advantages over more traditional marketing techniques. In this post we are going to look at digital marketing in further detail and discuss some of the main elements of it.

Examples of digital marketing

The term “digital marketing” covers a number of different areas:

Online marketing

Online marketing has become the most common form of digital marketing. It incorporates many different things, including social media marketing, search engine marketing (or search engine optimization – SEO), email marketing, online blogs, video marketing, pay per click advertising, banner advertising and much more.

Mobile marketing

Mobile marketing is an increasingly important part of digital marketing and also relies heavily on the internet. Examples of mobile marketing include mobile optimized websites, mobile applications (or mobile ‘apps’ as they are more commonly called), SMS and MMS message marketing.

Radio and TV marketing

Digital marketing also incorporates radio and TV marketing, including podcasts, TV advertisements, interviews, etc.

Multi-channel campaigns

Many digital marketing campaigns include a number of different elements and channels of communication. For example, a marketing email may include a banner advertisement and links to social media profiles. It might also link to a website that is mobile optimized or which encourages the downloading of a mobile app.

What are the advantages of digital marketing?

Any business that wants to market themselves effectively in the current age simply cannot afford to ignore digital marketing. What’s more, as internet and mobile usage continues to grow at a rapid rate, the importance of it is only going to grow and grow over the coming years. Businesses are wise to try and stay in tune with the latest developments in the digital marketing world, however since it is an area that is constantly changing, this isn’t always easy.

Anyone who feels reluctant to embrace the digital marketing world should remember that it offers several advantages over traditional marketing methods. One of the main benefits of digital marketing is that it allows you to reach your audience much quicker than has ever before been possible. You can set a digital marketing campaign live and instantly be able to reach somebody who is located on the other side of the world. In addition, it is much easier to track a digital marketing campaign and quickly be able to see how it is performing, thanks to analytical tools that provide instant information on things like views, visitors and clicks. It is possible to see at a glance everything that you need to know about the performance of a campaign.

At Sunshine Agency we feel incredibly passionate about digital marketing and we love to keep up to speed with the latest developments in this ever-changing world. Why not talk to us today and let us show you how digital marketing can drive your business forward?


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