Every website should not only look attractive – it should have a user-friendly interface and navigation allowing visitors to know the business better and to find their way through the content quickly and easily. Always remember the informal but widespread “three clicks rule”: it suggests that not more than three clicks should separate a user from any information he needs….

We’ve already considered the issue of negative online reviews, and today I’d like to list common mistakes made by entrepreneurs after discovering unfavorable customer comments on the internet. It’s impossible to get used to negative reviews. Sometimes they cause a little stress, and sometimes – a big one. So let us survey this painful topic once again and learn how…

Web design prototyping As many of us know, it is the very beginning of the project when developers make lots of mistakes. The reason is that the designer doesn’t fully understand the project. The designer leaves out of account a great number of details which may cost a lot of trouble to him or her later. In order to avoid…

The problem of getting unfavorable customer reviews is a true headache for any business owner. Sometimes the fear of negative opinions is so strong, that people tend to doubt if it makes sense to try internet marketing at all. That’s why today I’m providing a brief instruction for entrepreneurs who have come across their clients’ complaints in the web. Let me…

How to Improve Your SEO Let’s say you have a website and strongly suspect it of being poorly optimized for search engines. Or you simply don’t see much organic traffic from Google. It means there’s come the time to find out what’s wrong – and improve the SEO aspect of your website promotion. Begin with your content quality audit. People like…

We are extremely proud to inform, that Shoestova.com, a blog we’d created for Natalia Shustova, Dubai based lawyer and fashion celebrity, won THE BEST UAE BLOG at Ahlan! Awards 2015.     Nominees across 22 categories were shortlisted to run for this year’s accolades, and the winners were chosen by Internet users. Over the last two months people nominated and voted for the Ahlan! The number…

When we do something, we generally believe that we do it the best way possible. Apart from a small bunch of perfectionists out there that are always discontented with themselves, the majority of people, for example, having written an article for their blog or website would be completely satisfied with the results of their work and would start eagerly anticipate the…

Starting a Digital Advertizing Campaign If you have a limited marketing budget, you have to spend money very carefully. Great budgets don’t save you from thinking, too. Well, you can always squander all that you have on a one-shot single product campaign or hang identical banners all over the Web. But at first you’d better seat and ask yourself the…

5 cost effective PPC solutions PPC advertising is quite a common way that can give a good-looking ROI for people who launch promotion campaigns using them or affiliate marketers who place the third-party ads on their websites. But what PPC solutions should one utilize? or which ones are the most cost-effective? First of all, one has to define on what side…

  If you are only getting on the path of digital marketing and still have doubts about the most basic concepts of it, this article is for you. If you have already devoted some years into getting to know and understand SEO and went across the length and breadth of the SEO realm, you should better check more advanced stuff…

1. Do not pester people with pop-ups and annoying distractions We wish that all companies understood such obvious thing, but unfortunately we still find some websites on a regualr basis that autoplay audio and video or bother people with pop-up ads or subscriptions. These “clever techniques” are actually horrible nuisances and irritation drivers that worsen the user experience and guarantee that in…

In the present reality when creating viral content is everything, it’s not enough to have first-time visitors coming straight from search engines and reading your content for a few minutes and leaving as abruptly as they came. You have to ensure the virality of the content and prepare a decent platform for it to encourage and distribute it. If spread…

Social media builds traffic to a website Perhaps the greatest challenge that social marketers deal with is finding ways to smoothly invite people from social channels to their websites without loosing them altogether. The capacity to check and optimize these touch-points to reduce negative effects can be one of the key benefits of social media for your business. One of…

You do not have to be a genius to craft a simple blog, but you have to know some advanced stuff on how to create a popular blog with tons of traffic. One of Sunshine Digital Marketing Agency’s former projects involved building a blog that now boasts hundreds of new visitors a week. There are some time-tired techniques devoted to…

There are standard mistakes of creating homepage content that newbie web designers usually do. Two extremes are obvious here. Either they put too much content on the main page and get extremely stuffed and cumbersome web page or they half-ass it completely and get in result something totally embarrassing and old-hat that reminds the early 90’s. If you do not…

Nowadays, there at least 22 countries that block some websites. China alone stands behind a block that can limit traffic to your website to over 1 billion visitors. But do not get frustrated if your website get blocked in one or another country. There are time-tried techniques around the majority of these Internet blocks using which you can enjoy unrestricted communication…

Benefits of using social media for business are not limited exclusively to the distribution of blog articles with hundreds of fans and subscribers simultaneously. A lot of companies all over the world have been learning the ways social media can have a positive impact on the generated income and success across all marketing channels. Nevertheless, there are still doubters and…

If you have tried all the traditional methods of promoting a website and still wonder how to promote website so that it can generate leads and conversions, this checklist is for you. Based on its extensive marketing experience, Sunshine Digital Marketing Agency has prepared the list of the less traditional and unfortunately under-used techniques: Retargeting At the core of retargeting ads lies…

Digital marketing is quite simply a branch of marketing that uses digital channels such as the internet to reach the intended audience. Digital marketing is one of the best ways of marketing your business today and provides several advantages over more traditional marketing techniques. In this post we are going to look at digital marketing in further detail and discuss…

How To Promote a Google Plus page Google Plus is an increasingly popular social network that provides a great way to grow and communicate with your audience. Success with Google Plus however relies on getting a large number of targeted people to follow your Google Plus page. In this blog post we are going to show you how to promote…