Every website should not only look attractive – it should have a user-friendly interface and navigation allowing visitors to know the business better and to find their way through the content quickly and easily. Always remember the informal but widespread “three clicks rule”: it suggests that not more than three clicks should separate a user from any information he needs….

Starting a Digital Advertizing Campaign If you have a limited marketing budget, you have to spend money very carefully. Great budgets don’t save you from thinking, too. Well, you can always squander all that you have on a one-shot single product campaign or hang identical banners all over the Web. But at first you’d better seat and ask yourself the…

Benefits of using social media for business are not limited exclusively to the distribution of blog articles with hundreds of fans and subscribers simultaneously. A lot of companies all over the world have been learning the ways social media can have a positive impact on the generated income and success across all marketing channels. Nevertheless, there are still doubters and…

If you have tried all the traditional methods of promoting a website and still wonder how to promote website so that it can generate leads and conversions, this checklist is for you. Based on its extensive marketing experience, Sunshine Digital Marketing Agency has prepared the list of the less traditional and unfortunately under-used techniques: Retargeting At the core of retargeting ads lies…

Digital marketing is quite simply a branch of marketing that uses digital channels such as the internet to reach the intended audience. Digital marketing is one of the best ways of marketing your business today and provides several advantages over more traditional marketing techniques. In this post we are going to look at digital marketing in further detail and discuss…