Starting a Digital Advertizing Campaign If you have a limited marketing budget, you have to spend money very carefully. Great budgets don’t save you from thinking, too. Well, you can always squander all that you have on a one-shot single product campaign or hang identical banners all over the Web. But at first you’d better seat and ask yourself the…
1. Do not pester people with pop-ups and annoying distractions We wish that all companies understood such obvious thing, but unfortunately we still find some websites on a regualr basis that autoplay audio and video or bother people with pop-up ads or subscriptions. These “clever techniques” are actually horrible nuisances and irritation drivers that worsen the user experience and guarantee that in…
In the present reality when creating viral content is everything, it’s not enough to have first-time visitors coming straight from search engines and reading your content for a few minutes and leaving as abruptly as they came. You have to ensure the virality of the content and prepare a decent platform for it to encourage and distribute it. If spread…
Social media builds traffic to a website Perhaps the greatest challenge that social marketers deal with is finding ways to smoothly invite people from social channels to their websites without loosing them altogether. The capacity to check and optimize these touch-points to reduce negative effects can be one of the key benefits of social media for your business. One of…
Benefits of using social media for business are not limited exclusively to the distribution of blog articles with hundreds of fans and subscribers simultaneously. A lot of companies all over the world have been learning the ways social media can have a positive impact on the generated income and success across all marketing channels. Nevertheless, there are still doubters and…
If you have tried all the traditional methods of promoting a website and still wonder how to promote website so that it can generate leads and conversions, this checklist is for you. Based on its extensive marketing experience, Sunshine Digital Marketing Agency has prepared the list of the less traditional and unfortunately under-used techniques: Retargeting At the core of retargeting ads lies…
Digital marketing is quite simply a branch of marketing that uses digital channels such as the internet to reach the intended audience. Digital marketing is one of the best ways of marketing your business today and provides several advantages over more traditional marketing techniques. In this post we are going to look at digital marketing in further detail and discuss…
How To Promote a Google Plus page Google Plus is an increasingly popular social network that provides a great way to grow and communicate with your audience. Success with Google Plus however relies on getting a large number of targeted people to follow your Google Plus page. In this blog post we are going to show you how to promote…
Email marketing tips Email marketing is a hugely valuable tool in your market arsenal, however it is also a much-misunderstood area and something that many businesses approach in the wrong way. Some businesses, for example, believe that effective email marketing is just about sending promotional emails, whilst other organizations think that it is ok to send emails to people who…
For search engines that cruise the vast oceans of the web, links are the lighthouses that guide them. With the help of comprehensive link analysis, the spiders can determine the relations between web pages. Foe a very long period of time search engines have regarded links as marks of good reputation and approval given by the internet community. The engines…
Marketing strategy development begins with collecting the necessary information. It’s recommended to consistently observe the industry: follow news, read professional articles and take part in seminars to learn new trends in marketing. It’s a required to do at every marketing job you hold. When you are just starting, it is essential to be aware of the buzz and share interesting…