What is search engine optimization?




If you are only getting on the path of digital marketing and still have doubts about the most basic concepts of it, this article is for you. If you have already devoted some years into getting to know and understand SEO and went across the length and breadth of the SEO realm, you should better check more advanced stuff and share your opinions in the comment section. We have covered a lot of subjects in the blog and wrote about more niche topics. But now it’s time for something a little lighter that can be useful for beginners before we continue with plunging into the thick of things.

All well-established and well-known search engines such as Google, Bing and Yahoo have search results pages, on which websites and local listings are displayed and grouped taking as a basis the parameters that the search robots regard as the most useful to people. Some intricate formulas are involved that determine the overall score and hence the positions of the query’s results. Theoretically, no money is required to pop out at the top of SERPs, you just have to make your website decent in the eyes of the robots and users who also influence the formula parameters, for example, by choosing to interact with a web page shorter time and leaving the website immediately which spells into high bounce rate. But in reality all the amount of the work that needs to be done requires some initial investment that generally pays off by bringing new customers and partners. You need to hire or outsource seasoned SEO professionals that help you while you are still learning the ropes.

Note: The world’s first search engine, known as Archie, was developed in 1990. Google came next in 1996 and has since grown to gigantic sizes in online realm: about 70 percent of searches are currently performed with the help of Google.

The basis of SEO is ensuring that you’re communicating with your website visitors in the language that is understood by Google and that the interaction is positive and enjoyable for all the parties. On one hand, it means that you have to learn all the technicalities and intricacies of link-building, keywords research, tagging, HTML layout, URLs, etc. On the other hand, you have to take the point of a user and ensure that real people are getting a good experience on you website. You have to create one of a kind content, provide a social outlet for people where they can connect to you in form of social media platforms, provide good quality images, videos, payment systems etc.

If you already have a website or a blog that is performing poorly, the reason might be the content. Make sure that your blog is not full of brief, spin-off articles. If it is, you have to organize a big spring cleaning and get rid of all the trash. Ensure your articles are well-written and have at least 1000 words. This is especially true if you aspiring to rank well in Google In-Depth Search (in which case it is recommended to provide at least 1500 words). Also, Google ranks those pages better that are not lying and what they say they are. Each page’s content should be relevant to its title and keywords as much as possible.

Ranking highly in search engines translates into more money for you. The sooner you incorporate SEO into your website or blog, the sooner you can reap the rewards.

If you have questions that need clarification, we recommend you reading our blog or getting a free consultation from SEO specialists. Sunshine Digital Marketing Agency got a knack for developing SEO that will work with your general marketing strategy and give you a higher chance to gain new fans and customers.

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